10 Outdoor Event Signage Ideas to Make Your Event Pop

Signage outside your event can help drive foot traffic, but if you’re like most event planners, you don’t want to spend extra money on signs that will just be thrown away after the event. These 10 outdoor event signage ideas will help attract the people you want while keeping your budget in check.

1) Check with the Venue First

Outdoor signage is great, but there’s always that factor of Mother Nature. She can be pretty unpredictable, so we always recommend checking with your venue before purchasing event signage in case they have any restrictions on what you can use outdoors. Are there trees or poles in front of your set-up area? You’ll want to make sure they don’t obstruct your signage. Also, are there local ordinances that dictate how big banners and signs can be? Be sure to get a clear idea of what you’re allowed to do before getting crafty with it. It might seem obvious, but most people don’t think about these things until it’s too late and end up wasting money on materials they have no use for.

 

2) Keep it Temporary

Although outdoor signage is a tried-and-true way to promote your brand, there are different types of outdoor signs for different purposes. One of my favorites (pun intended) is temporary signage. It works best for seasonal sales, drive-by promotions and special events; plus, it’s really effective if you want your business to stand out in a crowd. A few key elements of successful temporary signage: Get people involved: When it comes to outside sign ideas that grab attention, what’s more eye-catching than giant letters?

3) Appear Minimalist

Avoid a clunky sign or banner. Keep signage simple and bold. This not only looks chic, but it’s also easy for passersby to read from afar—which is key when you’re trying to attract attendees. Use your outdoor event signage as an opportunity to spread your brand message with eye-catching fonts and logos. For example, if you want people to know that there will be free food at an event, incorporate some bright colored text into your design.

4) Get Quality Printing

When it comes to outdoor event signage, there are many options. From custom-printed flags, banners and fabric designs (that can withstand wind and weather) to hand-painted signs that match your theme. It all depends on how important your message is—and if you want it seen by anyone on the street or anyone at an event. Hand-painted signs tend to make more of a statement but might not be as easy for people passing by at high speeds. Therefore, printed signs could be more appropriate depending on what you’re trying to accomplish with them and where they will be placed. Regardless of which option you choose, however, we highly recommend getting quality printing for better results every time! Contact us for more information about outdoor event signage today!

5) Stand Out from the Crowd

Attention spans are shrinking, but that doesn’t mean you have to shrink your ideas. Sometimes it’s good not to try and compete with a big-budget party in your event signage—instead think about ways you can stand out from the crowd. One way is through outdoor signage. By using eye-catching outdoor event signs, you can create attention on your street or even on a major street leading up to where your event is located. This will get people talking about your upcoming event, give them something else to look forward to besides just going inside, and also helps build excitement before hand.

6) Use Effective Lettering Styles

Event signage is a perfect way to add some style and pizzazz to your event. And while many people might want their signage to be bright, colorful, and flashy, it’s also important that you select a typeface that fits well with your overall theme. Keep your message simple; try sticking with one color or two at most. Use colors that match your existing branding colors and make sure any images are easily identifiable. When choosing an image for your signs, think about including a recognizable symbol or image if you plan on handing them out—this can help quickly connect people with your brand even if they don’t remember seeing it before.

7) Talk To The Designers At JEW

Our team is made up of highly skilled sign designers and fabricators. We are well versed in making custom outdoor signage. From conception to installation, we can produce signage for all your event needs. In fact, we have produced banners for weddings, political rallies, product launches and more! If you have a custom need that goes beyond our standard offerings or simply don’t see what you’re looking for on our website, please let us know so we can discuss your project further. There is no job too big or small for us!

8) Create Impactful Large Backdrops

Hang large backdrops around your event space that can add a striking focal point and help direct traffic flow. The larger your backdrop, the more impact it’ll have. When choosing a location for your backdrop, make sure there’s enough room for people to be able to see it from afar and that you have another in reserve in case of inclement weather. If hanging isn’t an option for you, try setting up a table on which you can place one or two smaller versions of your larger-than-life backdrop. Consider using backdrops with wording on them as well—the signage possibilities are truly endless!

9) Hire A Professional Installer

If you’re in charge of an event—particularly one with lots of signage—it might be tempting to tackle it yourself. While there are a few do-it-yourself options, hiring an installer will help your event look professional and get noticed. Hiring a pro can also give you more time to focus on other tasks. Consider professionals if

10) Add Pointers & Arrows

Add pointers and arrows, especially if your message is more than one line long. Pointers make it clear where you want visitors to look or read next. Arrows are especially helpful for signage with multiple destinations (like directional signs) or when there’s a possibility that readers might not see all of your content at once. Different sizes and styles of arrows will help draw attention to specific areas of your sign. Since text is most readable at an angle of 45 degrees, always point text toward its intended direction.