10 reasons to have a website in 2022

The power of the internet is no longer to be proven. We use the web on a daily basis, Digital Marketing Agency Mohali whether for personal research or simply for work. In today’s society, not using the internet is like being an alien. The Internet is everywhere whether we like it or not. It is therefore necessary to know how to adapt to the society in which one evolves. And companies are not spared by developments and changes in consumer habits.

A Facebook page and a Google My Business listing aren’t enough?
Not really, or maybe for a while.

Here are 10 (good) reasons to have a website for a business in 2022

Create a website? And why do ?
OH YES!
It became logical. Today, we all expect businesses to have a website. A user who does not find your website for information will simply go elsewhere. And so, among your competitors, who have a website. This may seem a little brutal to you and yet. Where does he go to find out about you? On your Facebook page ? It’s not as convenient as you think! If your client doesn’t have Facebook, did you know that they won’t actually be able to access your page? A pop-up will open constantly asking him to register.

• In reality, having a website is no longer really a question, but a necessity.
• Project yourself into the future and you will see that generations have changed the way they obtain information and make decisions.
• Internet not your cup of tea? It’s a shame, your customers and prospects don’t ask themselves this question.

Present yourself from all angles

Who are you? What do you do? What are your skills? Who is your team? What are your values, your commitments? Where are you and where do you practice? What are your products, your services? What are your rates, etc

It is a communication tool that must be at the center of your digital strategy. Your social networks, your blog, your e-mailings and newsletters, all these tools create an ecosystem around your site.

Have a showcase that can be consulted 7 days a week, 24 hours a day

A website is your business card and your virtual showcase. It is available non-stop day and night. You are visible to everyone and from anywhere, anytime. Whether you have a showcase, catalog or e-commerce site, you benefit from it.

We no longer necessarily take the time to travel somewhere to get answers to our questions. Internet is more convenient! And above all, it has become a reflex for many of us. Google, for example, is no longer a search engine, but an answer engine.

Control your image

We are victims of a lot of judgment. True, false, we see everything. But too bad, we have to deal with it. We don’t necessarily control what people say about us. On the other hand, we can send the right messages via a website. Indeed, you control the content of your site from A to Z.

1. You have a communication medium that offers you multiple ways to get your messages across and show your DNA.
2.  The content you put online on your pages (blog articles, images, videos, texts, customer reviews, etc.) can influence public perception.
3.  The more you highlight your culture, your history, your values, the more you show the human behind the company and the more Internet users will be able to form their own opinion of you.

Gain credibility and build trust

We discussed it in the very first point: your customers expect you to have a website. If you don’t have a site, it may seem suspicious “is it really a serious company?”, “Why there is no site, they have things to hide?” In reality, it raises questions of reliability. We will move more easily towards a company with a website, because we are immediately more confident.

• With a site, we get a more professional image of the company.
• It will allow to put in confidence the Internet users and to prove your professionalism as well as your expertise.
•  The same goes for customer reviews or testimonials.
• We’re not going to lie to each other; these are key factors in decision-making.
•  And it is generally much appreciated!

Create a link with its customers and/or prospects

A website is also a good way to create a link with customers and prospects.
You can share your advice, best practices or news, through a blog for example. It’s also a strategic place to showcase your customers, don’t forget that. Also think about opportunities to improve your customer service. For example, you can add an FAQ that answers frequently asked questions, or consider setting up a Chabot.

There are multiple forms of contact points. It’s up to you to see what your goals are.

Stand out from competition

If you don’t have a site yet, you’re probably missing out on potential customers. A website is your reflection, it looks like you and transmits the messages you want to convey. It is therefore in your image. It is a tool that sets you apart from your competition for its authenticity, whether through its aesthetics or its content.
On the other hand, the consumer buying journey often begins with an internet search. When preparing a purchase, a consumer will go on the internet for 3 reasons:

• 93% to find out about the product, service, brand
• 93% to compare prices and/or characteristics
• 91% to look for the good deal

The consumer will therefore carry out various actions and it is up to you to give him a good reason to come to you and not to someone else.

Develop your turnover

Whether with a showcase site or with an online store, your website allows you to make money. We’ve already talked about it, Digital Marketing Agency Mohali but multiplying the points of contact gives you more possibilities. Your customers and prospects can inquire and contact you in just a few seconds. It’s a powerful partner in increasing your chances of attracting the right people.

Online store or not, your site is a marketing lever that helps you boost your sales.

Appear on Google

Without a website, you have little chance of appearing following a request made by an Internet user with keywords.
In their purchase journey, a person will query Google in the form of a series of questions. This allows him to identify his problem more clearly, Digital Marketing Agency Mohali to find different solutions and to choose which offers the best according to his criteria.
How are you going to get seen in search results without a website?
Your competition will inevitably pass you by.

Create a customer or company space

Having a site also means allowing your customers to have a whole host of resources. Digital Marketing Agency Mohali you can create a dedicated space for them with help documents, video tutorials, etc. It’s about providing content that can help customers. It is possible to do the same for your team and bring your internal communication to life through a web page. Of course, these pages will be invisible to the general public!

As a bonus: it should be remembered that this is not an expense, but an investment

Don’t see your website as an expense. It is a powerful tool that you must use to fulfill your objectives, whether they are related to your image, your notoriety or your turnover. It is in the medium and long term that you will see and be able to see all the advantages of your site.

Investing in so-called “traditional” advertising doesn’t give you as many opportunities and doesn’t have the same payoff, especially today. Well, you know everything!