2022 Facebook Competition Rules

Have you been on social media recently? You’ve probably scrolled past a Facebook contest. These are used by some of the most influential brands around the globe, from “Like to Win” prize draws to giveaways to “Tag To Enter” giveaways. Are they violating Facebook’s rules?

Facebook Policies clearly state, “If you use Facebook for communication or administration of a promotion (ex. a contest, sweepstakes), then you are responsible for the lawful operation thereof.” Our Facebook Competition Rules Guide will help you create a giveaway click here.

You can get the results you want without disturbing the social network’s regulations or putting your customer’s trust at risk.

Are Facebook contests for share-to-win allowed?

No. According to Facebook’s terms of service, “Personal Timelines or friend connections cannot be used to administer promotional campaigns.”

It is impossible to ask people to share a post in a competition. This is the good news. Many users have private profiles, especially after the Cambridge Analytica scandal. This means that you cannot track every person who shares your content.

It would help if you remembered that people can still share your post but not as an entry requirement to sweepstakes or competitions.

Facebook allows you to “tag your friend” for competitions.

This is also not permitted, as it is with “share to Win” competitions. Facebook’s policies show that “friend connections cannot be used to administer promotional campaigns.” Facebook’s Page Guidelines clearly state that “tag your friends to enter” is not allowed. It couldn’t be more precise!

It is okay to encourage others to tag their friends, but it cannot be a condition of entry. You could say, “Don’t forget to tag your family members and friends who would love to participate!”; however, you would not be allowed to tag your friend to win.

You can ask your friends to like your page so they can enter a contest.

This sentence was taken directly from the Facebook Developer’s website. It states: “This includes offering rewards or gating app or content based upon whether or not a person likes a Page.”

There is no reason to stop people from liking your page. We recommend something like this: “Remember, follow our page to make sure you don’t miss our winner announcement!”

What are the rules for Facebook competitions?

You know what to avoid when publishing your Facebook competition. But what are the guidelines for Facebook?

Engagement is the primary goal of most Facebook competitions. Why not encourage people to leave comments without tagging their friends? Even if they don’t like your page, securing a comment will increase your chances of it appearing on their news feeds. Engage by asking questions and getting a response through the comment section. This can also be used to enter the contest.

You can also comment to enter Facebook competitions:

Ask your users trivia questions about their products and industries. Commenters will be entered in a draw for a chance to win.

Name your following product or service competitor. This is a great way to increase engagement and build customer loyalty.

Caption competition. These can be fun, especially if people tag their friends to see their ideas.

Competitions for guessing. To correctly guess the answer, post a video and ask your followers to view it. You could ask your followers to watch the entire video and think how many footballs they saw. Or, what about the number of sweets in this jar?

Facebook could be used to promote an offline contest. This has been a great way to get people to try a new product or to sign up for a mailing list. Each person who does this will be entered into a prize draw.

Here are some things to keep in mind when running a Facebook contest

It would help if you also considered the following:

Which country are you operating the competition in? Lotteries that are legal across the pond are not allowed if you’re based in the US or target US customers. We are often asked what a lottery is. A lottery is a contest that requires you to make a purchase. If you are trying to reach America, you cannot run a competition like: “Buy this hoover for a chance to win a vacation to Hawaii.”

Give a date and tell people how the winner will get notified. This will make sure you don’t disappoint your followers.

You must have explicit permission to use User Generated Content (such as quotes or photos from customers) if you encourage it. You can include this in the small print for your competition.

It is essential to clarify that your competition does not belong to any Facebook partnership and is entirely independent of the social network.

Do you need help with digital marketing?

Do you want to ensure you get the most from a promotion or campaign? We can help ensure that your marketing, content, and products reach your target market.

Our digital marketing services can help you increase your leads or online engagement through giveaways.

Limit Your Audience

Targeting people in all 50 states or one country does little good. They are unlikely to visit.

If your establishment appeals to young professionals, it makes more sense to show the ad to all age groups. ).

They wouldn’t be turned away from your establishment. They may not be your target customers, so they might not return to your establishment.

Too many people seeing your ads can lead to the following:

Clicks are paid for by people who will never be paying customers.

You may be able to gain a lot of followers from people who live far away. This gives you an illusion of your success.

You risk wasting your advertising budget before reaching the people you want.

Facebook will charge more per click if you lower your ad relevancy.

You’ll become more familiar with Facebook marketing for restaurants and be able to experiment with different placements to increase conversions and decrease costs.

Maintain a high Relevance Score

Facebook wants its users to be happy with their experience. This includes ads.

Facebook will show you more ads if your ads are more relevant. The more relevant your ads are, the less you will pay per click.

This score will help you get the most from your Facebook marketing for restaurants. It’s easy to see in Facebook’s analytics tool.

These are some quick tips.

Find out who is most likely to become a customer. Your ad should appeal directly to them.

You can create different ads for different groups of people.

Your active seniors might not be interested in what you have to offer their children, who are likely to be Gen X or older millennials.

Is your restaurant located near a hospital or clinic? You could reach employees directly on Facebook and show them a relevant ad related to healthcare.

Monitor your performance. You might be running ads at the wrong times of the day to the bad people.

Maybe the message isn’t clear enough. You can make improvements to ensure that the news is relevant.

Remarketing ads

Customer journeys don’t begin when customers come to your house for coffee and donuts. The customer journey is almost always online today more info.

A person will experience 7-13 touchpoints with your brand before becoming a customer.

This knowledge can be leveraged to accelerate the person’s touch points and bring them in your door faster.

This is called “remarketing.” It can be done in many ways on Facebook.

Upload a list of customers to Facebook. It will search for your customers and display their ads on Facebook.

This works well if you are in the catering industry or have customer rewards programs. Keep reading if you don’t mind. You have many options.

Facebook will only show your ad to those who have liked or visited your profile.

Tell Facebook that you would like to display the ad to visitors to your site.

You must add a Facebook pixel (or code) to your website to use this option.

Tell Facebook to show your ad to anyone who has seen a video that you have posted.

You’re engaging people who are likely to become customers in any case. You may also get more visitors from those who already love your place.