How Set-Top Box Innovations are contributing to the Entertainment Industry
The entertainment ecosystem is no longer limited to the TV and DVD player. The industry has far reached in terms of innovations where consumers get outstanding experiences and a myriad of cost-friendly choices. There are hundreds of devices available for enhancing users’ entertainment experience. Apart from TV, now laptops, set-top boxes, amplifiers, Blu-ray players, soundbars, and games consoles can all be remotely controlled. Furthermore, growing innovations in technology are expected to eliminate further complexities for the users.
The Contribution of the 5G Ecosystem:
The rising race in the 5G rollout will also benefit the entertainment industry. While many states are still lagging in the race, the 5G rollout is expected to open doors for various possibilities. ZTE, a prominent leader in telecommunications, unveiled the first-ever 5G converged set-top box in 2020. The brand inked a pact with China Unicom to launch this advanced set-top box. This set-top box can even work in coastal and mountain areas and supports HEVC and AVS 2.0. The device uses ultra-high-definition video decoding in order to provide rich interfaces.
Recently, ZTE also introduced its plan related to the development of the Android-powered digital set-top box with 3D capabilities. Thus, the 5G revolution is expected to benefit the global entertainment industry in the coming years.
Trending IPTV Set-Top Boxes:
The television and streaming world is no more limited to old methods such as cable. One of the most emerging trends is Internet Protocol Television (IPTV). IPTV is an emerging technology all across the globe, owing to the benefits related to its functionality, versatility, and affordability. IPTV set-top boxes are widely required to establish an IPTV ecosystem. Moreover, the technology is forecast to gain significant traction due to the growing demand for more quality content and rising innovations in the industry. For instance, in 2021, All-Asian Satellite Television and Radio Operator also referred to as Astro, unveiled an IPTV box. The device does not require a satellite dish to deliver content.
Rising Demand for Better Resolution:
The rising interest of the population in movies, series, and others is surging the demand for better resolution. Thus, it will offer ample growth opportunities for the growth of the overall set-top box industry.
According to Astute Analytica, the global set-top box market is forecast to grow at a compound annual growth rate (CAGR) of ~3% during the forecast period from 2021 to 2027.
Industry players are also working on outperforming strategic moves in order to comply with the growing demands of the population. For instance, Tata Sky inked a partnership deal with Technicolor for the production of set-top boxes in India.
Furthermore, in 2021, Sagemcom introduced its new IP/DVB-T2 Ultra HD Set-top Box. The device is embedded with Wi-Fi 6 and allows users to have access to local and international entertainment services, including TIM, Netflix, Amazon Prime Video, Disney+, etc.
The advent of set-top boxes has generated a new revolution for the entire entertainment industry. It allows users to choose affordable packages and receive all HD channels. In addition, it also enables access to on-demand content, including movies, events, shows, etc. The advent of set-top boxes has significantly been beneficial for the users for their entertainment.
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