CIPS vs CPSM: Major Differences You Need To Know

Today, CIPS and CPSM are two of the most popular online marketing certifications that are out there. Both are run by the International Institute of Business Analysis (IIBA), an association for business analysts. CIPS is a certification that the International Institute of Business Analysis offers. This course covers all aspects of business analysis. On the other hand, CPSM is offered by the Project Management Institute. This certification covers project management principles and practices for projects of any size, scope or complexity in any industry or region. Many people are getting confused about these two certifications. In this blog, I will discuss the difference between CIPS vs CPSM. 

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CIPS and CPSM, what do they mean?

Before we know the difference between CIPS vs CPSM, you need to know what CIPS and CPSM are.

Introduction about CIPS

 

CIPS is a professional certification that is recognized by the Canadian copywriting industry.

CIPS stands for the Canadian Institute of Public Relations and Advertising. In addition, it is an organization established in 1959 and has been providing professional certification since 1990. 

In other words, CIPS is a member of the International Federation of Public Relations and Advertising Associations (IFPRA). However, it has members from over 50 countries.

Moreover, CIPS provides various certifications for public relations, advertising, marketing, and media relations professionals.

Introduction about CPSM

CPSM certification is a professional credential awarded by the Professional Association of Social Media. This certification validates that an individual has the necessary skills to be successful in their social media career.

However, this certification is designed for professionals in various industries, such as marketing, communications, and public relations.

Moreover, CPSM has certified individuals who can demonstrate their expertise in social media marketing and communications through this credential.

What is the difference between CIPS vs CPSM?

There are many differences between CIPS and CPSM certification; some of them are as follows:

Offered

CIPS is a certification that the Institute of Certified Professional Journalists offers. 

On the other hand, CPSM is a certification offered by the Canadian Press.

Focus

Focus is a well-known and important factor in the difference between CIPS vs CPSM. 

CIPS is more focused on journalism and the principles of journalism.

Whereas, CPSM focuses on becoming a journalist and learning about the industry.

Designation 

CIPS certification is a designation. Besides, it requires the candidate to demonstrate knowledge and proficiency in information privacy and security. 

On the other hand, CPSM certification is a designation. Additionally, it requires the candidate to demonstrate knowledge and proficiency in information privacy, security, risk management, and compliance.

Cover aspects 

CIPS covers all aspects of business analysis, including the techniques and tools for gathering and analyzing information, presenting findings, and making recommendations.

Whereas, CPSM certification covers project management principles and practices for projects of any size, scope or complexity in any industry or region. 

Pros 

You need to know the pros factor in the difference between CIPS vs CPSM. 

The advantages of CIPS are as follows:

• Firstly, CIPS is an absolute joy when you get an opportunity to test your CIPS skills and demonstrate them to the world. 
• Secondly, when you’re certified, you receive a lot of opportunities. Employers and industry employees are more likely to approach you with a business opportunity. 
• Thirdly, being certified builds up your resume.

On the other hand, the advantages of CPSM are as follows:

• Firstly, students entering the profession have the opportunity to improve their job prospects by getting a valuable credentials.
• Secondly, CPSM has a reputable history in the market. This shows potential employers that the credential is highly valued and meets industry standards. 
• Thirdly, it is a good stepping stone for people looking to move into the year ahead by increasing their knowledge and expertise in the field. 

Why is CPSM better than CIPS?

 

The choice of CIPS vs CPSM is not that easy. But you need to understand their requirements, relevance, and the ultimate difference. CPSM certification is more in line with the business world and brings more relevance as well. If you are looking for a career in the business world and are looking for what you can do with it, then CPSM is the best choice. It will help you to understand the practices and implement them in the market. If you are looking for a career in information technology, then CPSM is not the best because there is a lot of value in the CIPS.

Conclusion 

We hope you enjoyed reading this blog post about CIPS vs CPSM certification. It can be not easy to properly understand the differences between the two programs and the benefits that each of them can offer. We are hoping that you now have a better understanding of the differences between the two certification programs. If you have any other questions about the certification programs, please don’t hesitate to contact us. We hope to hear from you soon!