9 Factors to Consider When Choosing Packaging Materials
The product packaging plays an important role in building your brand reputation as it speaks for you. The more you’ll work on improving your packaging materials, the more sales will occur.
Packaging is not only to attract your customers, yet also ensures the safe dispersal of the products. Packing the products accurately decreases the chances of damage during shipment.
However, there are certain factors that a packer must consider before packing any product. This post will help you always in choosing the perfect packaging material for a specific product. Let’s delve into the details!
1. Secure and Durable
As the aim of the packaging is to provide safety to your items, they should be pretty strong and durable. No doubt, the packaging material depends upon the type of product you need to pack and secure. For instance, if you’re there with some fragile glass item, you need to protect it both from scratches as well as breakage.
Therefore, the best option is to use some wrapping material. The most recommended wrapping paper is bubble wrap and honeycomb kraft paper wrap. Likewise, when packing heavy machinery you need to use void fillers. The best void fillers are air cushions and paper cushions. They prevent the products from shocks thus securing them.
On top of that, the tight sealing of the carton also matters a lot. So, you should go for an excellent high-quality adhesive tape, such as gummed paper tape.
2. User Unboxing Experience
Another important factor is to consider the user experience while unboxing the type of packaging you have used. Some packagings are pretty frustrating when unsealing them as they create lots of mess. For example, packing peanuts creates too much mess on countertops or other places.
Hence, you must go for the materials that go smoothly when removing them. Air pillows are most easy to deal with for the users as they don’t take much time for removal. Moreover, you may use colored kraft paper for wrapping or cushioning.
3. Cost
The most crucial step that decides the type of packaging material you should use for securing your products is your budget. The more money you will spend the more durable and top-quality packing material you can use.
However, there are also some great budget-friendly options in the market. The cardboards are pretty affordable for packing the products. Moreover, you may go for plastic packaging, though it is not an environmentally friendly option so people don’t love to use it. In short, the decision is all yours, either you’ll rely on cheap packaging materials or try to increase your budget for reliable packaging.
4. Size
Not to mention, that the size of your product determines the size of the packaging material. Imagine choosing a ring box for packing a TV screen. Obviously, it is a flop choice.
You should choose the size of the carton pretty close to the size of your product. Also, if you are thinking of wrapping the product, the accurate size of the wrap should be cut. The extra smaller or larger size of the packaging material may cause trouble.
5. Should be Widely Available
You should prefer packaging that is most widely available in the market and you never experience a shortage of it. However, we can’t deny that packaging supplies usually run out from time to time.
The best way to prevent such a situation is to choose one reliable packaging supplier company and build strong relations with it. Working with the same company every time will never let you experience a shortage of materials.
6. Prefer Eco-friendly Material
People are saying goodbye to packaging that is not environmentally friendly and causes pollution. Plastic materials are especially greatly avoided. Thus, you need to choose the material that is suitable for the environment.
There are various 100% recyclable and biodegradable materials in the market that people love to experience. Air cushions and kraft paper are the most popular eco-friendly packaging materials.
Packaging companies should only manufacture sustainable packaging materials so that we may protect our environment from pollution.
7. Variety in Sizes and Shapes
Make sure the packaging material you are going to choose should have a variety of sizes and shapes. This will help you in packing the products of every size.
Let’s take the example of air cushions. They are present in several shapes, such as air pillows, bubble wrap, various tube-shaped bags, etc. You may choose the one which you find suitable for the type of products needed to be packed. Additionally, there is a variety in the size of air cushion films. You may buy every size for the correct application.
The same goes with the shape and sizes of the boxes in which you need to place the products.
8. Material Should be Printable
There are many materials that allow you to print on them. Although this doesn’t deal with the protection of the material, it may help in promoting your brand.
You are suggested to print the logo or name of your company on your packaging materials so that people may come to know about you. Moreover, you may print best wishes on it for your customers. As a result, they’ll be happy and there will be more chances that they may consult you for the next time also.
9. Packaging Should be Appealing
Last but not least your packaging should be eye-catching enough. You may adopt different designs and ideas for making it more attractive. For example, using printed kraft paper of different colors for wrapping the objects.
According to a study, appealing packaging stimulates the involuntary impulsiveness of consumers. Ultimately, they are persuaded by your brand.
Final Words
Hopefully, this detailed guide about choosing the best packaging will be pretty beneficial to you. All you need is to first consider your requirements and then choose the one.
For better packing efficiency you may go for different packaging machines. They will help you to increase your business productivity.
Hopefully we have a detailed overview of packaging materials in this article and what to consider in packaging industry, fee free to comment to ask anything in comment box, we will help accordingly.
Good luck.