Choosing a Website Design for an eCommerce Store
Choosing a Website Design for an eCommerce Store
If you’re trying to decide on a website design for an eCommerce store, there are a few things to keep in mind. User experience should be the top priority, and you should use bright colors and a Product information management system. Grid layouts also work well, and you can also make use of rounded fonts. In this article, I’ll give you some tips for choosing a website design template. Continue reading for more tips on how to create an eCommerce store.
User experience should come first
As Thomas Gray wrote, “Commerce changes the destiny of nations.” In this day and age, technology has created hundreds of new ways to reach your customers, and the evolution of commerce has become a part of our daily lives. With more people shopping online, the growth of commerce has accelerated, and more sellers are responding to the trend. An excellent user experience directly moves stakeholders to profits. It is critical to keep user experience in the forefront of your design process.
A poorly designed eCommerce website design can affect sales by up to 30%. It can influence buying decisions, affect conversion rates, and even affect the bottom line. That’s why user experience should be a priority when designing your eCommerce website. The homepage is arguably the most neglected area for UX design. Here are some ways to make the homepage as user-friendly as possible. A user-friendly website will increase conversion rates, make buying decisions, and build brand loyalty.
Bright colors
A bright color scheme can be a great way to catch the eye of a potential customer. Bright colors work well to increase sales because they are easy to spot and easily memorized. Color combinations are also effective in promoting a brand, as bright color schemes are a powerful way to draw attention and keep users interested. If you want to make your eCommerce website more appealing to visitors, try using bright colors, which have the potential to increase conversion rates.
When choosing your color scheme, consider your target demographic and what you want visitors to feel when they see the site. A bright blue background is likely to give off feelings of safety and serenity in a child-oriented site, while orange and green elements will create a youthful aesthetic. Bright colors should be carefully chosen to suit the overall tone of the site. Bright, saturated colors are generally best suited for ecommerce websites.
Product information management system
A product information management system (PIMS) is a way to automatically manage product information across all of your sales channels, such as your website and catalogs. It helps reduce the time and expense of updating product information manually, and it can even be scheduled in advance. Unmanaged data tends to multiply, which leads to inconsistencies and a bad customer experience – leading to increased cart abandonment and increased return rates. Luckily, a PIM solution can help you avoid these common problems by automating the collection of data from multiple sources and running a system-wide inspection to identify errors and duplicates.
A robust PIM system will help your website design eCommerce store streamline the process of collecting, updating, and distributing product information. Some PIM systems even offer automation, allowing you to schedule automatic push updates. The benefits of PIM extend beyond saving time. By streamlining your product information management process, you can bring new products to market faster and improve your revenue. To learn more about PIM, read on! Here are some of the benefits of implementing a PIM on your website:
Grid layout
A grid layout creates sections of space based on the intersection of columns and rows. These sections are sometimes called modules and are considered the building blocks of a page. They are also used to fit design elements, such as buttons, headers, and texts, into the grid. In the example below, a logo and navigation list would fit into a horizontal region. The resulting spacing will be approximately 90 percent. Generally, the layout should be relatively lightweight, with few images or video files.
If you’d like to veer away from the grid layout, you can try adding decorative elements. Illustrations are another great way to add personality to your website. You can also use them to decorate collection pages. In fact, a fashion boutique like Phoebe James uses irregular-shaped imagery to create a playful and unique look. Using a grid layout for your eCommerce website can help you achieve the goal of creating a successful online shopping experience.
Product reviews
If you’re an e-commerce business, you probably understand the importance of search engine optimization (SEO), but did you know that adding product reviews to your website can help your search engine rankings? Google loves unique content and considers product reviews to be such. Besides generating unique content, these reviews use natural language and long-tail keywords, which means they can improve your website’s search engine ranking. So, adding product reviews to your eCommerce website can help boost sales.
Customer reviews are essential for an eCommerce website design because they create social proof and encourage customer loyalty. In fact, 88% of consumers trust online testimonials more than personal recommendations. If your ecommerce store doesn’t have a customer review page, you’re missing out on a huge chunk of potential customers. The following tips can help you incorporate product reviews into your eCommerce website. You can begin by allowing customers to leave reviews on popular review sites like Yelp, Trust Pilot, and Facebook. Encourage customers to leave reviews, as they will provide valuable keywords for your online shop that will improve SEO.