Content Marketing Trends in 2022

In this article, we’ll look at the four content marketing trends to look out for in 2022: Empathic marketing, Augmented reality, and Short-form video. But what other trends can you expect? And what are they going to change the world? How will they affect you and your business? What are the most important practices you should adopt? And how will you stay ahead of the curve? Here are some suggestions.

Empathic marketing

In the last few years, empathy has been on the rise as a key content marketing trend. This is largely due to the recent COVID-19 pandemic, which wreaked havoc on personal lives and business operations. Effective marketing requires empathy. In 2022, this trend is likely to become even more important. Here are a few ways to showcase the power of empathy in content marketing.

Hyper-personalization

Content marketing is a critical piece of a long playbook for converting leads. As the digital landscape evolves, trends will continue to change as well. Staying on top of the trends will ensure that you’re reaching the widest audience possible in 2022. Hyper-personalization and video content will be hot topics, but creating a goal-defined action plan will also be important. Here are some trends to watch in 2022:

Augmented reality

If you’re looking for new ways to engage your audience, augmented reality might be the answer. Augmented reality uses the technology of computers to show real-world objects as if they’re in a digital environment. This new technology has the potential to revolutionize the way we shop and consume content. During its first year, AR generated over $1 billion in revenue in the U.S. and is expected to reach 95.1 million by 2022. This means that it’s likely that you’ve already used a VR app or AR technology without even knowing it. For example, if you’re on social media, you’ve probably seen quirky filters and other AR technology.

The possibilities of Augmented Reality content are many. As an example, a mobile game could use Augmented Reality content to let users move around a virtual environment. An application with simulated sculptures would be a fun way to teach kids about art, while another with different content could train soldiers to find landmarks in the real world. But, before you go ahead and create an AR game, you need to make sure you have a good idea for what you want to accomplish with the application.

Short-form video

In addition to creating a more engaging user experience, short-form video content is also a powerful tool for boosting promotion activities. It can increase brand awareness, acquire new customers organically, and achieve high ROIs for ad campaigns. Viral video platforms such as Tik Tok and Instagram allow brands to connect with their audiences in a fun, genuine way, and can help them develop their own personalities.

Storytelling driven by data

According to Harvard Business Review, data-driven storytelling is the next big thing in content marketing. Brands have become publishers instead of just advertisers, providing massive amounts of content to raise brand awareness and familiarity. Storytelling powered by data takes advantage of the growing availability of big data sets to create new angles on familiar stories. This is one of the key trends to watch for in the years to come.

If you have ever wondered whether you can incorporate data visualization into your storytelling, you’ve come to the right place. Data-driven storytelling is the future of journalism and data visualization. This book provides a clear definition of the term and offers a framework for storytelling based on data. You’ll learn how to make your stories more interesting, informative, and impactful by incorporating data into them. Read on to find out more about this powerful new medium.

Collaboration with influencers

Brands and influencers can increase brand awareness and create authentic product recommendations. Increasingly, brands are hiring in-house content creators and are expanding their social commerce efforts. Influencers are an excellent way to create social proof, with over 76% of internet users buying products based on recommendations. Almost all major social networks now offer social commerce functionality. Therefore, it makes sense to collaborate with influencers of all kinds.

One effective way to collaborate with influencers is to pay for sponsored blog posts. Bloggers often publish blog posts related to their own brands. Brands can include a link to their website in the content without making it too promotional. Brands can also reply to blog comment sections to encourage traffic. Similarly, many brands have started brand ambassador campaigns on Instagram to reach their target audience. The benefits of this strategy are plentiful. Once you’ve contacted influencers, you can work out a deal with them.

Customer experience

In the year 2022, a content marketing trend that is poised to grow in importance is Customer experience. It is about more than just budgets and strokes of creative genius. It is about giving your customers what they want and fostering a positive customer experience. According to Yaag Ganesh, Director of Marketing at Avoma, host of the ABM Conversations podcast, and author of several marketing books, good content experience is at the heart of everything you do. Content experiences carry value, trust, and expectations.

As the world continues to undergo a significant transition in technology, the role of content marketing is shifting from its traditional focus on articles to video. This article will discuss the content marketing trends that will continue to shape the future of the Internet. Whether you are a small business owner, a medium-sized corporation, or a global brand, you’ll want to pay close attention to these trends to ensure your content strategy, just like SEO in house vs outsourcing, continues to grow.

In addition to your competition, you’ll want to analyze your internal resources to ensure your content strategy is effective. For example, you might want to hire a tech expert to host webinars or a content marketer to perform keyword research for blog posts. Creating and publishing new content regularly is also essential to any content marketing strategy. Creating and publishing content consistently is important, but poor quality content can undermine credibility. Rather than putting up a high volume of content too quickly, try to build up a slower publishing schedule so you can test different strategies.

While articles and blog posts will continue to dominate the landscape for content marketing, other technologies will play a more prominent role in the process. The use of voice assistants will continue to be expected, and marketers will need to adapt their approach to SEO planning to ensure their content is optimized for voice search. For example, experimenting with voice assistants, including voice search features, will improve your content strategy. The use of voice search will become an increasingly popular online marketing method, so take advantage of these trends in 2022.

Consistency in publishing online content will help you stay relevant to consumers. Consistently publishing new blog posts and other content is crucial to keep your business relevant to their needs. High-quality content with relevant keywords and timely content will enhance your search engine ranking. Additionally, search engines will emphasize intent when ranking content, so a well-written piece of content will attract customers. The right SEO outsourcing company strategy can help your business grow and prosper in the long run.

If you want to learn more about the content marketing trends in 2022, you can read this infographic from Digital Marketing Philippines.