Current Trends In Web Development

In a world in constant change. The technology represents an essential part of the logical evolution of things. Development in general and the web in particular must be able to adapt to current trends to be willing to do anything to function professionally and of business.With millions of websites running around the world and millions of companies bidding for search engine rankings, we find ourselves in a space where web developers must come up with new ways to improve their ranking results and be more competitive. You can get in touch with Best Web Development Agency In London

We could consider our websites as complex chains of code and images dancing on the screen with the sole purpose of pleasing the user’s eyes, but we would be making the mistake of underestimating their true meaning. They are the visible face of our clients, the added value they offer to their clients and what differentiates them from other competitors. That is why our duty is to offer you more creative and dynamic ways to improve your results on the network.

Always be on the move, that is the philosophy of online development, which is why it is essential to define developments in accordance with the latest trends, techniques and current points of view in order to stay up-to-date.

Let’s review the trends that are currently prevailing.

PWA (PROGRESSIVE WEB APP)

But, what are PWAs? They are mobile applications that act as a native application would, but it is really an encapsulated website. PWAs or progressive web applications , according to the latest data, have higher conversion rates than their native counterparts, around 36%.

This type of application has similar functionality to native applications, but provides higher levels of interactivity and reception by users, and without the inconvenience of downloads. Some important brands are working on a combination of both technologies, bringing together the best of both fields, offering the stability of native developments and taking advantage of the loading speeds of web environments.

The world is “mobilizing” more and more. The use of mobile phones is becoming more globalized worldwide thanks to its ease of use and the possibilities it offers, which is why this type of development will become more and more common.

“DARK MODE”

It is already something more than a passing fad in the development of current applications and websites. An environment based on dark tones facilitates the visibility of content, providing visual comfort and ease, reduces device battery consumption since dark tones require less screen consumption and drastically reduce user visual fatigue, improving the experience. Without taking into account that it provides a distinguished and modern aesthetic. Big brands are clearly positioning themselves towards this trend in their developments for this course, it is something that we must take into account in our future projects.

CHATBOT

Communication systems working on AI (artificial intelligence), will be more and more present throughout this year. There is a growing need for improved virtualized assistants and chatbots running on AI that facilitate the user experience.

This technology may not seem essential, but its integration into websites facilitates site accessibility and user loyalty, so chatbots can be considered an essential tool when it comes to providing a better experience, reducing abandonment rates and improve user support.

These bots (robots) process the collected information and offer the best solution taking into account the characteristics of the user, in a natural way to create the feeling of dealing with a human assistant.

Speech recognition and cognitive intelligence combine to improve the reliability of chatbots and bring them closer to what human staff could offer. There are many fields in which chatbots increasingly realize their importance when it comes to offering support in various areas of today’s industry.

SINGLE-PAGE DESIGNS

This trend is not new, it grew widely throughout the past year and will be consolidated throughout this one. It is presented as a continuous trend which helps to speed up our future developments.

Quick and concrete access to content has become paramount. The time in which a website had more levels than any of the Mario Bros versions has passed, extensive organization charts for websites are no longer conceived. The use of mobile devices has facilitated the insertion of websites on a single page , since they are more accessible to the user and facilitate navigation through them, optimizing loading times and forgetting about the labyrinthine websites of yesteryear where it was easy not to know where you were.

This trend improves the user experience in all aspects. The feeling of “having it all there” and loading times greatly reduce bounce rates. They improve its functionality on any device due to its simplicity.

SPEECH RECOGNITION

The so-called Internet of things or IoT, is gaining more and more importance in recent times. Throughout this year we can expect a substantial growth of these technologies. Stands out among all everything related to voice synthesis or commonly known as voice recognition, having more and more presence in the market through voice assistants integrated into different devices.

Search functions using technologies based on speech synthesis are becoming more widespread in current developments and companies are realizing their potential. Voice electronic commerce appears as a clear trend to dominate the market. All the big companies are introducing this technology to increase the levels of innovation in their products.

The proliferation of new voice assistants and smart speakers is facilitating access to these technologies by the average user. We must ensure that our future developments are fully optimized to adapt to these technologies and offer voice search functionality, since it is clearly a trend that will be consolidated throughout this year.

SECURITIZATION

Every day about 50 thousand sites are attacked by hackers. This is presented as something worrying, since, at present, many companies and businesses support their management on web platforms, with all that this represents, since companies in many cases have sensitive data of their clients that at a given moment they can be exposed with the risk that this poses. This year the implementation of new protocols for websites, stricter, that all websites must comply with.

The incursion of the HTTPS protocol will be a priority in future web developments. This protocol is a basic security standard for any current website, since it represents a guarantee when it comes to carrying out communications safely without third-party threats. For more than a year, websites that are not marked as secure (HTTPS) have been clearly identified for users on sites like Google.

Regular updates and maintenance of the software are essential to ensure the security of the website. We must also adopt effective procedures when managing our passwords.

CLOUD COMPUTING

Cloud computing systems prevent data loss and overload. It has the possibility of covering the functions of traditional servers and that in a short space of time they become the trend in this field. This will change the approach regarding web development from now on, as it reduces development costs and strengthens the architecture of sites developed with these technologies.

Due to the need for increasingly globalized services, many companies rely on cloud-based infrastructures. This trend in web development helps the integration of tools. Some frameworks such as AngularJS or NodeJS will be consolidated as a trend until the appearance of new technologies that replace them. Augmented reality (AR), virtual reality (VR), the Internet of Things, motion UI, mobile web page acceleration and blockchain technologies are other trends that will have their space throughout this year.