7 Reasons to Use a Digital Signage Player in Your Business

A digital signage player is a computer attached to or embedded within a digital signage display. The player is responsible for feeding images, video, audio and other types of content to the screen in order to display information, entertainment and advertisements to customers, visitors and employees. If you own or manage any type of business, you might want to know more about why using a digital signage player can benefit your organization. Here are seven reasons why you should consider using one at your company.

What Is Digital Signage?

Digital signage refers to digital displays used for advertising, information dissemination, or entertainment purposes. There are many different types of digital signage displays including television sets, projectors, and monitors. Digital signage players can be as simple as using a laptop computer as an attached display, but they are most commonly installed on servers that feed content directly to displays. For example, you may have seen digital signs at airports informing travelers of delays or at stadiums displaying game time and score information.

Who Should Use it?

Digital signage players are useful for any business with digital signage, which includes restaurants, retail shops, hotels and hospitals. Digital players allow you to display images, video and graphics on your sign. Here are some great reasons why you should use one: 1) Cost effective – Digital players can be purchased from $100 to $1,000 depending on quality and capability. If a business wants more than one digital player that could easily add up.

Why Do Businesses Invest In It?

Because digital signage is an excellent way to promote your products and services, and it will catch the attention of those walking by. Studies have shown that 68% of people are more likely to notice content that’s displayed on digital signage. More importantly, they’re more likely to remember that content. Plus, modern digital signage players make it easy for you to update your ads frequently, keeping your displays up-to-date and changing with trends so you don’t miss out on potential customers. Studies also show than when ads are updated regularly, businesses experience higher brand recall rates between 70% and 100%. When you think about it like that, it becomes apparent why investing in digital signage is worthwhile for any business or organization that wants or needs maximum exposure.

Types of Players

There are three main types of players that you can use. There are purpose-built digital signage players, PCs with software (like FreeSignage), and thin clients like Google Chromebit. You need to decide which option is best for your business based on requirements such as display size, number of displays, security concerns, ease of deployment, and cost. Display Connectors: The number and type of connectors will vary depending on how you intend to connect your player to your display(s). For example, if you want to connect via HDMI or DisplayPort then your player will need those ports; however if you have a large custom signage setup (e.g., video walls) then some sort of serial bus technology such as RS-232 may be used instead.

Advantages of Using an Embedded Player

Embedded players are great for any business that wants digital signage, but doesn’t have an extra PC lying around. The most obvious advantage is that you don’t need an additional computer. This can be especially helpful if you don’t have Wi-Fi or network access where your digital signage will be located (such as in retail stores, hotels and restaurants).

How Do I Know Which One To Choose?

In 2015, there are more options than ever for digital signage players. So how do you know which one is right for your business? First, let’s define our terms. What does a digital signage player do? On an operational level, it takes content from your computer or storage device and displays it onscreen so that people walking by can see it. The most common form of digital signage display has been running advertisements from local businesses (on purpose or not), but we’re seeing many companies use them to help build brand awareness and loyalty with customers as well. If you want to create your own marketing channel without breaking your budget, start by looking at a few of these best practices for using digital signs

How Can My Business Save Money On These Systems?

If you’re asking about saving money on digital signage. It’s likely that your goal is getting digital signage players and displays at better prices. That can be tricky. Some providers want businesses to rent or lease players and displays instead of purchasing them outright. Others offer very low prices that seem too good to be true (and usually are). If you’re shopping around for digital signage players, ask yourself these questions: 1) How much would it cost me if I were to buy players and displays outright? 2) How much would it cost me if I were to lease or rent players and displays? 3) Can I negotiate a better price with my current provider? 4) Would switching providers save me money? And more.

What About Hiring a Designer?

Most businesses don’t need custom-built software; they just need something off-the-shelf that will do most of what they want it to do. For example, while Apple and Microsoft make software specifically for their own hardware, you can still use that software on third-party hardware (but not vice versa). There are plenty of powerful players available that work with just about any signage display—and many come from industry leaders like LG and Sharp.

What Are Some Common Mistakes To Avoid When Starting A New System?

Some people rush into digital signage solutions and don’t do their research first. If you don’t plan things out, you can waste a lot of time and money.