Effective Holiday Promotional Campaign Strategies
1. As a marketing strategy, collaborate with your influencers.(promotion strategy)
For many firms, collaborating with influencers is the best Christmas marketing plan. Over half of marketing budgets at 17% of businesses are allocated to influencers.(promotion strategy)
Influencers frequently post on their social media channels about the impending holiday shopping events, which creates excitement around your company.
“Influencers can also be used to produce sponsored, yet unobtrusively promotional, content that emphasises a particular holiday. You can ask them to display your goods while people are celebrating the holidays. This will persuade them to recommend your stuff to their following. Scott Barker
Influencers on Facebook and Instagram help Armani Beauty promote its scents as presents. These social media influencers not only tagged @armanibeauty but also told their fans where to buy a product.
What role may influencer partnerships play in your Christmas marketing plan?
Influencer-based holiday marketing strategies boost your exposure by connecting with niche audiences that are likely to convert frequently.
These programmes also give brands more holiday ad space and opportunity.
By implementing this marketing technique, you can expand your audience and raise brand exposure.
Influencers help you drive sales, increase website traffic, and improve the return on investment of your holiday marketing.
2. Increase Christmas sales by giving them free gifts(promotion strategy)
By utilising the marketing strategy of providing free gifts with every purchase during the holidays, brands can increase their revenue. It’s a wonderful opportunity to get into the holiday mood and spread some free goods.
It cheers up your customers and puts them in the mood to buy. You can provide a cheap item that doesn’t require additional delivery fees.
As part of their holiday promotion, Pandora provides a complimentary limited-edition Christmas ornament with every $150+ purchase.
The ornament is free, but Pandora makes it appear more valuable by making it a limited run. The product will probably only be offered for one season.
How can giving away gifts be a fantastic Christmas marketing strategy?
All of us enjoy receiving free gifts. They demonstrate your concern by inviting them to partake in the festive cheer.
It goes without saying that it serves as a potent conversion accelerator to help you get the most sales.
3. Present holiday package deals to raise average order value (AOV)(promotion strategy)
For Christmas sales, product packages are a terrific idea. Customers love them because they offer more value than single products, which makes them very popular. They are also provided at a reduced cost.
Of course, every buyer searches for it.
You’ll boost your average order value and enhance your sales by providing bundled products at a discount (AOV). It is essential, especially for organisations engaged in e-commerce.
The way that Planet of the Vapes bundles its vaping pen with complimentary extras at a reduced cost is excellent.
To build enticing bundles, use the following holiday marketing advice:
Promote on social media – You can group related products and advertise them on your website and on social media.
Choose your product combinations carefully. To make a better offer, combine your best-selling products with complementing items.
Use names and hashtags – Make it more interesting by naming the pairings or by including a hashtag to get attention on social media.
4. Entice customers with clever upselling strategies.
This holiday marketing effort is a true powerhouse and effectively piques the interest of the target audience. Ideas for upselling can improve sales while also improving client happiness by addressing their needs and giving them what they want.
This example will help to better illustrate the point.
Beginning their holiday promotion with standard discounts you can find everywhere is Pura Vida Bracelets. 50% off the entire website plus a free gift
A complimentary bracelet is included in the deal to entice shoppers to shop. The advertisements stress that it is “limited edition” and that it is only offered “while supplies last.” Their holiday marketing effort generated sales. A “Mystery” item was included in one-third of Pura Vida’s 350K orders placed during Black Friday and Cyber Monday.
Here are some pointers for using upselling to please your clients:
- Offer your clients free delivery after they upgrade their order to a particular quantity.
- Increase the suspense by adding surprise objects that are revealed during checkout.
- Hit the shopper’s emotional buttons and promote related products to draw in additional customers throughout their purchasing process.
- Make it pertinent by allowing customers to add upsell goods to their orders at the point of purchase.
5. Make holiday campaign bargains available to those who shop late.
There may be a variety of reasons why consumers are unable to take advantage of the bargains. Many businesses prolong their holiday marketing campaign incentives in an effort to attract these consumers.
The question of whether the presents will be delivered in time is the main worry of last-minute buyers. Utilize their fear and use guaranteed-on-time expedited shipping to win them over.
Mahabis, a company that sells cosy slippers, has the ideal email campaign for customers who missed the holiday deals. They utilised consoling language to demonstrate that, as a business, they are aware of what it’s like to not have your Christmas wishes come true. They provided a second opportunity to prolong the festive mood and provided the best illustration of a holiday marketing approach.
Indirect benefits of extending holiday campaign promotions for brands include:
Create brand loyalty by giving new clients time to get accustomed to your company and develop their trust in you.
Building deeper ties with customers by focusing on the late buyers who miss out on the holiday sales.
Create a connection with new customers by offering them some enticing last-minute deals.
6. Produce user-generated content to convert clients into devoted ones.
It’s crucial to design the messaging content for your campaign. The finest holiday marketing approach, without a doubt, revolves around creating content about your goods or services that people will like and want to share with their friends.
UGC is deemed to be more authentic by 85% of consumers than brand-sponsored content. When you take into account the content that customers want, it improves the legitimacy of your brand and boosts sales.
For instance, KitKat, a well-known candy company, encouraged its customers to take action by sharing how they use chocolate in their holiday meals and crafts. A festive campaign had good content to share thanks to the customer-centric strategy.
The following are important pointers for incorporating user-generated material in your holiday marketing campaign:
Make hashtags for holidays and invite consumers to contribute their images, videos, or achievements.
Build your content around the channels you’ve selected, and customise your messaging for different customer segments and campaign phases.
Create a central landing page with all the details about your seasonal specials and design content like promotional emails, advertising, and social media postings.
Source: promotion strategy , promotional strategies