Five essential sections for a medical website

As with any professional site, there are essential sections for a medical website for doctors. Therefore, the structure and content of the site should be thought out in advance. Indeed, a good structuring of the site and content thought out in advance are the guarantors of a site appreciated by visitors and by search engines, including Google, in the first place. These are two essential conditions (there are others, which we will describe in later articles) for good site traffic and good positioning in search engines.

We will therefore see in this article which pages and sections are essential for a medical website for doctors.

The home page of a medical website
The description page of the services or treatments offered
The contact page
Online appointment booking
Social networks

The home page of a medical website

Whether you are a general practitioner or a specialist, the home page of your site is very important. This is the front door of your site, the one that will probably be seen the most. Thus, this home page must be:

Attractive from first glance;
Fast to load (a page that takes too long to load will make visitors leave before they can even consult the information);
Able to inform the visitor quickly about your activity and easily provide him with the information he wishes to obtain.

It is therefore desirable that your homepage include visually attractive elements such as images, colors, and possible animations while keeping in mind that the more it is loaded, the longer it will take to display and therefore penalizing users. Visitors to your site and for your positioning in Google. Consequently, you will have to find with your technical contact the right compromise between the visual attractiveness of your homepage and the limitation of “heavy” elements to load.

The description page of the services or treatments offered

If your activity is not well known to the public or if you want your future patients to be well informed about your activity, it is important to provide as much information as possible here:

acts and/or technical gestures performed;
treatment carried out;
any special features of your medical activity.

This page can (should) contain images, possibly videos, and anything that can make it:

informative;
visually appealing;
personalized.

Medical website design creation tools generally offer modules for displaying images and videos in the form of galleries.

In some cases, it is desirable to add a list of questions/answers, FAQs (frequently asked questions), or a glossary. Software tools make the FAQ or glossary part interactive and visually pleasing.

The contact page

It is essential because it allows your patients to find you quickly, to know the opening hours of your practice or your secretariat, and the means of contacting you.

A map with your location

This contact page may include a map (usually from Google Maps) so that your patients can locate you easily. It may also include transport information (routes, means of access to the practice, parking, public transport).

A contact form

Should a contact form be included? In general, yes.

A contact form is simply a form through which visitors to your site can send you a message, which you will receive by email (you, your secretary, or both, it’s up to you). A contact form is a way to protect the firm’s email address and/or that of the practitioner himself to avoid spam by sending it directly to your mailboxes since your email address is not directly visible on the webpage.

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Online appointment booking

Suppose you already use the services of an online calendaring and appointment booking platform. In that case, it will, in principle, be quite easy either to place a link to your online appointment booking page or to integrate an appointment form directly into one of your site pages from the platform you use.

But be aware that there are also online appointment booking systems that can be installed directly on your medical website without having to go through or depend on one of the platforms mentioned above. However, you should know that an independent online appointment booking module may have certain limitations:

difficulty interfacing with your medical records management software;
fewer features than platforms dedicated to online appointments.

Social networks

Difficult for a doctor wishing to be present on the internet not to have a profile or professional page on certain social networks.

Subject to compliance with certain ethical rules, a doctor can be present on social networks. These networks are useful for distributing images, videos, and articles and thus benefit from a large audience to publicize your skills, work, and professional knowledge.

There are also article-sharing systems that you can install directly on your website to allow people to share your content on social networks. Usually presented in easy-to-access buttons, they contribute to the dissemination of information from your site.

In conclusion

We have seen in this article what we consider to be the five essential sections for a medical website for doctors.

The home page is very important and is often the first point of entry for visitors to your site. Then comes the description page of the services or care offered, the contact page, the appointment booking page (depending on the case), and finally, the links to social networks. If you take care of these five elements as a priority, you have a good chance that your site will be well placed in the search engines and, above all, that your visitors will find most of what they are looking for there.

This list, of course, is not exhaustive. Indeed, depending on the specialty or certain modes of exercise, other sections or pages may prove useful: blog articles, discussion forums, and presentations of the team of collaborators, for example.

In any case, do not hesitate to comment on this article to share your questions or personal testimonies concerning the pages or sections presented on your medical website for doctors.