How to Design Packaging for Cosmetics? The Ultimate Guide

Not many industries have as much potential to create loyal and dedicated customers as cosmetics and beauty.

Cosmetics and beauty products are fundamental in bathrooms around the world. Whether you’re looking for an “I woke up like this” style or a quality Avant experience, “makeup is an art you put in your eyes,” almost all women (not to mention many men!) Use products from beautification every day.

If you run a cosmetics or beauty line, the possibility of a business of any kind is available. However, when you are looking to take this business for granted, you will need a way to stand out from the crowd and get off the shelves of Sephora and tell your perfect customer, “This lipstick is perfect for your needs!” And the best way to do this is with your packaging.

The packaging you put on your product is often the first item beauty lovers want to turn into customers. If your packaging attracts customers’ attention and communicates what they’re looking for, they’re more likely to bring your product home and try it out. If not? The item may collect dirt on your shelf.

But how exactly do you create the product packaging or custom boxes that will make your ideal customer shout, “Should I take that blush today?” Never be afraid; this blog has all the information you need to create unique packaging for the crowd and helps you put your product in your customers’ bags (and ultimately be on their faces).

Prior to the Designing

Before you start designing your packaging design, you need to know a few things:

Determine Your Ideal Customer

It is essential to identify the people for whom you are designing. Who is your ideal customer? Are teenagers as crazy about brilliance as boys are? Are black women who want cosmetics that (finally) match their skin tone? Men are more masculine … do they still wish for soft, baby skin? Once you’ve established the person I’m talking about, what exactly are they looking for in a cosmetics brand? What will attract their attention?

The personality of your brand should be defined.

As important as your customer’s image is your identity. What is the essence of your brand? Are you bold and relaxed (like Urban Decay)? Classic and light (like Bobbi Brown)? Luxury (like Dior)? Is it accessible (like Wet n Wild)? What you represent as a company and the person you want to convey to your customers will decide which design elements you choose to include in your packaging.

Define the Ideal Customer Who is Likely to Buy your Product

It would help if you also thought about the best way to market your product. Do you sell online or in stores? In small boutiques or large stores? Your design strategy may differ depending on where you sell your items.

Create a Mood Board that Represents your Brand

One of the best things to do before creating your design is to make a panel of your brand ideas. Collect images, colors, advertisements, and anything else you consider representative of your brand personality that will serve as the basis for your thoughts as you go through the design process.

Let the trends in cosmetic packaging and packaging invigorate you.

If you need some ideas to design your packaging, there is no better place to follow the latest packaging trends for cosmetics. When you realize what is fashionable, you can develop packaging essential for your customers today and speak positively.

Be aware that you need to select a contemporary and fashionable design but timeless and attractive to everyone so that your packaging looks fresh whenever possible.

Create the Perfect Packaging for Cosmetics

Once you’ve found yourself inspired, it’s time to start designing your cosmetics and beauty label packaging.

Create your Brand’s Design Guidelines

When designing your packaging, the first thing you need to do is define your design elements.

Ordinary things can be found on cosmetic packaging:

• A picture that shows that your product is cruel
• Expiration tags
• Government warning labels
• Graphics and images that are additional
• Copy of the mark

Select the type of packaging you prefer.

Now it’s time to select the packaging you will use.

Learn About the Three Layers

Like how you start with the primer, continue with the foundation and finish with the finishing powder. There are three distinct layers; you should consider three different layers: outer packaging, inner packaging, and product packaging.

The outer packaging is the first thing customers have to go through to discover your product. It could be the box you use to deliver customer orders from your store or the bag you pack your cosmetics when you sell them at your retail store.

The inner Packaging for Cosmetics contains your product and the box that customers can open to access the lipstick.

The product packaging includes the product packaging, the container that holds your product, be it a tube of lipstick or a bottle of foundation.

The reason that makes the custom boxes necessary for brands

Take a look at your Selection of Specialty Printing Materials and Techniques

The next step is to select the materials and packaging options.

There are plenty of alternatives available to spice up your packaging. However, keep in mind that the more complex the packaging, the higher the cost. Some changes may be required depending on the nature of your product (for example, if the product is designed to be kept in the shower, you need to make sure that your labels are waterproof).

Other design options can help you create the look and feel you want. Using things like stamping with embossing foil, embossing, or 3D ink will make your packaging look more luxurious, sleek, and exciting, but it can also increase the price per pack.

If you’re not sure what options are available or what cost-effective options are available, talk to your designer about the printing options and materials that will work best for the brand you’re trying to build and your budget.

Which is the Best Designer for the Packaging of your Cosmetics

There are two main ways to advance the design of your cosmetic packaging:

DIY

Your first choice is to take on the task yourself. Although you may want to consider designing yourself to save money, I would not suggest the idea if you have no previous design experience. Cosmetic packaging design is essential for the growth of your business, as it is not a place to make a sacrifice.

Hire a Designer

Another alternative is to hire an expert designer to oversee the design process on your behalf. There are two ways to do this: you can hire a freelance designer or start a design competition.

If you want to work directly with an independent contractor, you will need someone with experience in product packaging design (even better if you have been in the cosmetics industry).

If you want to compose a brief and ask designers worldwide to send you original concepts, you can organize an online contest.

How Custom Boxes Promoting and Boost Your Business

Start designing!

Once you’ve got your designer on board, it’s time to start designing!

Once you’ve discussed your branding style with the designer and shared the exact specifications you’re looking for, you’ll need to ask them to create a mock-up of the idea. This will give you a real piece of packaging to examine before deciding on your design.

Once you’ve created your layout design, you’ll need to evaluate the design and determine if it’s the perfect design for your product. When evaluating your layout, consider:

Does this capture the interest of my ideal client?

The product in the package make sense?

Does the packaging seem affordable or easy to use?

Does this stand out compared to similar packaging?

How will this look? What does 3D look like? (You can print out the template and then put it together to get a better idea of ​​what IRL will look like)

Once you have completed your design and the designer has created the packaging templates, you will need the printer templates. You will need:

A vector file containing the package design instructions for each package (usually with .ai (or .pdf)

Pantone Color Codes or CMYK Color Codes

Once you’ve received your documents, you can send them to a printer to make your packaging patterns and send your items worldwide!

Conclusion

There are a lot of opportunities in the cosmetics and beauty industry. If you only have the suitable product packaging and the best design, the option is yours.