How To Write Sellable Ecommerce Product Descriptions

According to the article that we found on “money” on Wikipedia, the first records of bartering extend back more than 10 thousand years. Additionally, the earliest coins that have been discovered date back well over 2,500 years. (product features)

You may be sure that from the moment individuals began exchanging one form of currency or commodity for another form of currency or service, people quickly learned how to market, or how to “convert” a consumer into a buyer of their product or service.

Moving forward in time to the 20th century, the craft of selling items had progressed to the point where big, well-stocked, and strategically positioned brick-and-mortar stores were created, along with trained salespeople who were all dedicated to encouraging customers to make purchases.

And everything worked beautifully without any problems. Many mega-fortunes were generated in the retail industry throughout the 20th century, from Dillard’s to Walmart. In the business-to-business market, several corporations, like Xerox, pioneered innovative sales strategies and educational approaches that are now considered industry standards.

After then, the Internet came along and completely changed everything. (product features)

The vast commercial potential of the world wide web became immediately apparent to us almost immediately. E-commerce has all of a sudden made the world of retail available to everyone who has anything to sell, without the requirements of a physical “store” or salespeople.

However, a melancholy reality became immediately apparent: although brick-and-mortar stores enjoyed conversion rates of between 20% and 40%, online businesses were unable to break free of the confines of single-digit conversion rates.

The fact that it is more difficult for customers to understand and evaluate a product through online product descriptions, as opposed to actually touching and feeling the product in a store, is without a doubt a major factor in this phenomenon. Other reasons for this phenomenon include worries about conducting business with a website.

The made problem even worse by the absence of salespeople who could respond to customers’ inquiries or provide other assistance with their use of the product if they purchased it online.

Improving One’s “Writing” of Product Descriptions(product features)

It is very clear that the product descriptions bear a significant weight. In order to play their part in the conversion process along the way, they need to:

• Capture and maintain the focus of the consumer audience.
• Convey as much as can of the product’s experience, both physically and emotionally, as well as the benefits it offers.
• Prepare for and provide responses to at least the most often asked questions and concerns.
• Maintain brevity, lucidity, and readability at all times.
• Help the customer take the next step toward becoming a conversion by providing support.
• It comes with an enormous lot of responsibility.

Because of this, it is important to reconsider how you approach writing product descriptions if you want your business to be successful.

However, if you consider the words that you write to be only a single component of the total description of your items, you will begin to see a way to increase how well you explain the characteristics and benefits of those products.

In order to fulfill the demanding requirements of the entire product description, these words, along with a number of additional descriptors, should be able to function together effectively.

Create the script for how you will describe your product so that others may understand it.

Therefore, when you think about “creating” your product description, consider more along the lines of developing a screenplay for the various components, including text, images, and video, that when put together will offer you more of what you anticipate from the description.

Let’s take a hypothetical situation to illustrate how this may play out: suppose you were selling storage boxes, and you offered them in three different colors: red, blue, and green. You might avoid having to write “available in red, blue, and green” by using photographs of the box in each color. This would allow you to concentrate those precious few words to describing something the image cannot. Alternately, you may rewrite the language to include a call to action, such as “Pick your color!”

The Table of Contents for Your Product Description’s Menu of Components

You should make sure that your product descriptions help to answer shoppers’ questions and make the online experience of your product more vivid and real. While testing is the best way to determine the final mix of the elements that make up your overall product description, you can pull from a number of different sources, including the ones listed below.

• Images – Yes, each one is equivalent to one thousand words. However, you need to make sure that you use all of those words effectively by selecting images that are relevant to the overall product description and contribute to it in some way.

Everything starts with imagery that is clear and vivid.

The buyer is able to acquire a more three-dimensional understanding of the product by viewing it from multiple perspectives, much like they would on a retail mannequin.

• Testimonials and Other User-Generated Content – The product description on asos could use some input from a satisfied customer. Imagine what the impact of a correctly cited testimonial that described the way a product made one feel, such as the joy of unwinding in it after a long day at work, might have on a consumer’s ability to see the value in a product.

Content provided by users, such as testimonials and reviews, has the potential to be the most persuasive material in your total product description. It demonstrates social proof, which helps alleviate some buyers’ fears about the product’s ability. Your clients are much more likely to believe what they hear from other clients than they are to believe what you say.

Source: product rule, product features