Step-by-Step Guide to Using Social Media to Advertise Fashion Brands
Seventy-four percent of customers rely on social media while shopping and the online fashion industry is expected to be worth $872 billion by 2023. Therefore, social media is becoming crucial to any clothing app’s marketing strategy. Due to the fashion industry’s focus on lifestyle, aesthetics, and culture, there are several opportunities for marketers to utilize social media to boost sales, strengthen connections with customers, and attract consumers to download mobile applications.
Prominent fashion brands have also shown the efficacy of social media marketing. For instance, the online store ASOS has one million Twitter followers, 6.7 million Facebook friends, and more than 10 million Instagram followers.
Advertising on social platforms is made much easier using Socializing techniques. It also provides suggestions for boosting advertising and attracting customers and followers.
Why Do Fashion Apps Need Social Media Promotion?
Companies are seeing growing acceptance of social platform marketing in the fashion industry. Make use of the web and make sure you can compete successfully there. There are several upsides to developing an effective social media strategy for your fashion app. Some examples are:
Promotion of Name-Recognition
A well-managed presence on a stage may increase brand recognition and customer loyalty even if you’re not actively utilizing social media to sell things.
Engage Your Audience and Speak to Them
If you follow the leading minds and trends in the fashion industry, you can better connect with your audience and win over devoted fans. Recently added Facebook business insights emphasize the value of emphasizing your brand’s values. Consumers, the ad suggests, want to be treated more like individuals. For them, the best brand is the one that shares their values.
Exceptional Focus on Customers
If your target demographic regularly uses social platform, they may prefer to communicate with support staff there. When customers can get in touch with your team in the most convenient way, it boosts your company’s image and leads to more positive reviews.
- Begin advertising initiatives
A sizable social media following is a great way to get your name out there and can also be used for paid promotion. In addition, you may provide exclusive benefits and discounts to your social media followers.
- Advertising’s Role in the Age of Social Media
Influencer marketing and social platforms account management are crucial components of any successful social media strategy. If you want to boost sales and awareness of your company, collaborating with influencers is a great option. Each year, more and more money is allocated to influencer marketing, and 17 percent of businesses plan to spend more than half their marketing budget on influencers.
- Product Promotion
In exchange for compensation, an influencer may post material about your items on their Instagram, Snap, or TikTok accounts. Advisable techniques for advertising include clearly labeling product placement as such in the description.
- Gifts
Gifts from the fashion industry are sometimes given to influential people, who can use or judge them as they see fit. For products that firms know will sell well and get rave reviews, this influencer marketing strategy might be quite successful.
- Collaboration
Get an influencer involved in creating content for your digital properties, such as lookbooks, blog pieces, and social media updates. Promoting the same material on both your and the influencer’s social media channels is possible. It’s a new form of partnership to provide an influencer with a discount coupon so they may promote your brand to their followers. Using this code, you can track which sales are connected to this promotion.
Promotional Strategies for Social Media Sites
The first step in creating a comprehensive plan is deciding which social media platforms to prioritize. It all depends on your fashion app’s intended use and demographic. To cater to our customer’s interests, we often suggest using various social media. The unique characteristics of each medium will open up fresh possibilities for success. This section breaks down the most utilized platforms and means leveraging them to construct your social media strategy.
With 2.44 billion active users per month, Facebook easily dominates the social media landscape. The promoter of a fashion app may utilize Facebook Live in addition to their regular posts.
Sixty-nine percent of marketers said they would allocate more resources to Instagram than any other market this year because of the platform’s prominence among social media fashion influencers. Instagram has 500 million active users every day, and they tap the “Like” button 4.2 billion times every day. Instagram includes a built-in shopping function that enables users to make purchases without leaving the app. Online stores might benefit from this function as well. Posts, reels, stories, highlights, and IGTV are some ways you may interact with your Instagram audience.
- TikTok
More than 800 million people use TikTok every month to share short videos (up to 15 seconds long) set to music. It’s possible for companies to employ hashtag projects and user-generated content to go popular even if the app hasn’t fully monetized yet. Video comments posted in response to branded hashtag competitions have reportedly generated billions of views for fashion and beauty companies. The same article also quotes independent research on brand recognition, which finds that using TikTok videos can increase brand memory.
Last year, the number of monthly Pinterest users in the US rose by 26% to 88 million, reaching 335 million.
Pinterest influences 53% of users’ apparel purchases. The same research also indicates that there may be a 65% increase in checkout rates and a 50% increase in click-through rates for multi-product Pins.
Marketing clothing lines on social media platforms, where users are notoriously restricted to 280 characters, might prove fruitful. Twitter’s 330 million active monthly users send 500 million tweets every day. Using Twitter’s viral nature, fashion brands like Fashionista.com (2.1 million followers), Zara (1.3 million followers), and Missguided (466,k followers) have amassed sizable fan bases.
Fashionista.com, for instance, has skillfully captured the moment by analyzing one of Netflix’s newest (and fashion-focused) series, Emily in Paris. The designer label issued an article with gift suggestions for the show’s viewers.
- Snapchat
For its customers, Ralph Lauren and Snap Inc. collaborated on a virtual reality experience this year. In the second quarter of 2020, Snap Inc. reported 238 million DAUs. Snapchatters now have the option of dressing their digital self in merchandisable Ralph Lauren accessories.
Several other fashion brands have cleverly incorporated Discover. For instance, the editors of Fashion Insider visited the Sperry plant. Then, Snap’s Discovery provided its users with a comprehensive guide to the process, written by the team at Style Insider.
Top Social Media Strategies for Fashion Businesses
Following this advice will help you collect daily material for any social media platforms you decide to utilize as part of your overall plan.
- Making Use Of Social Media
You should integrate social networking features if you want more people to use your mobile app. Social media platforms are great places for users to disseminate the content they’ve created using an app. For instance, users of your fashion app should be able to broadcast their curated lookbooks to a receptive audience.
- To Be Reciprocal With The Frequency
Too frequent posting will cause people to unfollow you since they no longer find what you’re saying interesting. But if you only occasionally post to your accounts, you cannot get the full benefits of social media for your company. We suggest creating a publishing calendar to help you organize and track your social media content creation. This will allow you to maintain a constant flow of content and determine the optimal frequency for attracting new followers and stimulating discussion.
- How and Why Variety Is the Key
When it comes to a brand’s social media platforms, a content strategy incorporating various content types is the most successful. As a result, your reports won’t seem dry and impersonal. You can take advantage of all each social media platform offers if you employ various forms.
- Encourage User Participation
Make a public persona you and your team may use while interacting with people. Many companies have found success on these networks by granting their marketing teams access to social media features like comments, direct messages, and platform-specific channels like tweets.