The Top 5 Benefits of Having a Digital Signage System

A digital signage system can bring many benefits to any business and organization, from increased brand awareness to increased foot traffic, but how do you know if it’s the right choice for your needs? The key to deciding whether or not you should use a digital signage system is understanding the following top five benefits it can bring to your organization, no matter what your business type or size.

1) Save time

In addition to convenience, having centralized control over what content is shown on each display screen can save an enormous amount of time. Imagine that, instead of having to design and print three different pieces of paper and then place them at three different locations around your building. You could simply control one digital display screen remotely. That’s just one example; digital signage systems offer many other benefits as well. So are you ready to learn more? Let’s dive right in!

2) Improve customer experience

Digital signage is an excellent way to provide your customers with information that improves their experience. For example, if you’re a hotel owner and there’s construction happening in front of your establishment, playing safety videos for those traveling to and from your building can keep them up-to-date and make them feel more secure. If you operate an airport, using digital signage as part of your baggage system can quickly inform passengers about where their bags are located without requiring employees to manually update all monitors. Another great use case for digital signage is in retail stores—just look at how many brands have created mobile apps that allow customers to interact with company databases, like Coca Cola’s Freestyle app or Banana Republic’s mood board feature.

TYPES OF DIGITAL SIGNAGE SOLUTIONS

There are several types of digital signage solutions on offer today. The two most common types are: LED displays and video walls. LED displays give you a high-impact display with vivid colours, whilst video walls use multiple screens to create larger than life images.

Both of these options can be used for displaying information about products or services. For example, an airline might have an LED screen which gives flight times and destinations for their next few flights. Or, a restaurant might have a video wall which shows off its lunch menu or tells customers what specials they have that day. Video walls tend to be more impressive than single displays but they also cost more money because they require more hardware (such as cables) to run them.

They’re also harder to maintain since one faulty cable can cause your entire system to crash down! So if you’re planning on having a large number of screens in your business then it’s probably best that you go for an LED display solution instead – it’ll save you money in the long run!

3) Increasing store traffic

More and more retailers are leveraging video content to bring in foot traffic. By displaying short videos that highlight specials, new arrivals, or upcoming events, retailers can increase store traffic by attracting customers who may not have been aware of the brand. This tactic is particularly useful when brands are looking to expose their products to more customers on social media platforms like YouTube and Facebook. On these sites it’s possible to build an audience that otherwise would not have discovered your products. On social media sites, it’s very easy for videos to go viral and reach millions of viewers overnight!

DIGITAL SIGNAGE INTEGRATION

Even small business owners and company executives agree that having clear, concise, and easily understood information displayed in their establishments is important. By integrating digital signage systems with your current point-of-sale technology, you can easily display things like: product info (nutrition facts, price specials), service offerings (happy hour times, daily drink specials), upcoming events or social posts for Facebook and Twitter. It’s easier than ever to provide clear directions to an event venue or even to sell tickets online for an event. And by including QR codes in your digital signage network. You can allow customers to scan directly from their smartphones if they want more detailed information.

4) Increase sales

A simple and easy way to do that is to include digital signage in your restaurant, café or store. Research shows that customers remember 90% of what they see but only 10% of what they read. With digital signage, you can bring products to life with great imagery. Video and sound and encourage customers to buy your products instead of your competitors’. It can also be used as part of loyalty programs. Where regular customers can collect points by scanning QR codes located around your business that get entered into an app on their mobile phone. This gives them access to special discounts and deals over time.

CHOOSING THE BEST DIGITAL SIGNAGE SYSTEM

With so many types of digital signage systems to choose from, how do you decide which one is best for your business? The following list will give you some guidance and outline what to look for. If you’re not sure if digital signage is right for your business. Try asking yourself: 1) Do I want an easy way to display my message? 2) Do I want to capture people’s attention before they walk in? 3) Do I want something that doesn’t cost much money up front but with advertising revenue-making potential later on?

5) Reduce cost per impression

The average cost to get an ad viewed is $.70 and that’s on TV! Add in printing costs and you’re looking at even more money down a black hole. With digital signage, there are no printing or shipping costs. You can play ads anytime you want and deliver them specifically to each viewer. By targeting your ads, you’ll pay less per impression, making it much more affordable to reach potential customers. That leads us into our next point: reaching your target audience effectively.